Each year, large numbers of sellers utilize a Google AdWords campaign as their biggest medium in terms of advertising over the net. Why do they use Google? Because, simply, Google is everywhere. 70% of all internet searches on the globe are performed via Google. 250,000,000 million searches a day, from every country. And, tens of countless search engine results display ubiquitous AdWords ads, in dozens of languages, from English to Chinese and virtually any language in between.
Additionally, Google ads are actually shown on upwards of millions of websites, too! This audience, in conjunction with those who use Google for their online search engine, is very vast that, amazingly, AdWords now show up nearly 90% of the time that each person on the planet goes toward the net for information or entertainment.
Properly implemented, an AdWords campaign is an easy, affordable yet powerful method of market a company’s goods and services. At the same time, it sometimes provides better prospective results considering that the campaign revolves around highly targeted, highly relevant keywords that aim entirely on a certain segment of the market.
With the intelligently run internet marketing campaign and just a modest budget, almost anybody having a decent product or service can contest with the world’s biggest advertisers. Regrettably, the overwhelming variety of Adwords marketers participate in AdWords campaigns that fail.
Because of the vast market offered by Google, how can this be? Truth is, there are many reasons including:
1. Failing to understand that 90% of all the keywords result in too little visitors to be commercially viable. That’s right. 90%!
2. Being completely at nighttime as to where to find highly relevant, targeted, high traffic keywords, with few competing pages and weak competitors. Most tend not to realize that we now have great online research tools or, for instance, how to use them.
In comparison, a Adwords professional uses niche research tools (many free) to discover long tail keywords having these characteristics:
* Daily traffic of 100 or higher (higher the better)
* Lower than 30,000 competing pages on yahoo for each and every keyword
* Low strength of competition for sites on the first page of Google
* Good Commercial Intent
3. Paying too much for his or her AdWords ads and being too less their ad position.
Very few AdWords advertisers understand AdWords Quality Score, though this is a crucial component of a successful AdWords campaign.
In fact, just a relative handful of people who advertise on the search engines have even been aware of AdWords Quality Score!
4. Creating poor ads ad copy or, in fact, not understanding this basic principle: Headlines (titles) often mark the real difference from a successful and a failed campaign as the identical ad run with various headlines differs tremendously in their returns. Quite literally, just one word, or single letter, can have huge financial consequences.
It is far from uncommon for any little change in headlines to multiply returns by five to ten times over but many webmasters who are content with creating seat-of-the-pants ads.whine when their ad campaigns bring it inside the seat-of-their economic pants.
5. Building poorly optimized landing pages or sending all targeted traffic to their homepage.
6. Committing common, easily avoidable, but expensive AdWords advertising mistakes.
7. Taking the easy way out. As opposed to a/B test each and every ad, every landing page, they are content to go with what ads and landing pages that appeal to them rather than to their targeted potential prospects. For such folks, unlike Apollo 9, failure is the realistic option.
8. Failing to increase the performance with their best keywords ezvpda the amazingly simple but powerful “Peel & Stick” Strategy that can skyrocket CTR and profits.
Significant Adwords profits will likely elude those 90% of Google advertisers who work on a “Assemble it and they can come” strategy. But, the failure of the many presents a Golden Possibility to those webmasters who spend some time and expend the time and effort to figure out how to advertise with Google.
Successful marketers make use of tools to ferret the best traffic-generating keywords, write highly targeted keyword rich ads and landing pages, avoid common mistakes, and test, test, test.
For such entrepreneurs what was true for Apollo 9 is valid for them: failure is not really an option. But, success and profits are!