Every AdWords advertiser is usually trying to find a method to decrease their click costs. When in reality most PPC advertisers wake up in the morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Many people get very frustrated at this point and end up shutting down their campaigns. What many people don’t understand is the reason Google keeps charging increasingly more per click is because their AdWords campaigns have some big problems and these big troubles are causing penalties from Google. That’s right; you’re being punished by Google. Here are the main reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.
Firstly, you must know that Google is totally enthusiastic about “Relevancy”. In PPC management Relevancy will be the key to either succeeding in AdWords or failing miserably. Google is all about returning relevant search results with their users. Just what exactly does Google consider when searching for your AdWords campaigns? Google is looking to find out if your ad along with your site are 100% highly relevant to the keyword which had been searched on. Google likes to see the keyword appearing within your ad a couple times and appearing repeatedly throughout your landing page. This way Google know that it’s offering the searcher with relevant results. In case your campaign is not really set up like this then this is exactly why your bid costs are rising everyday. Google has deemed your campaign with “% Relevancy”.
You Need To Make Your Campaigns Have Relevancy
You may ask, “Well how is it possible to me to publish a specific ad for each keyword to make my landing page relevant to my entire keyword list?” That’s where the skill of professional PPC management is available in. You Have To make your ads along with your landing page be related to the keyword searched on. This is the key to obtaining lower click costs! In the event you don’t possess the time or perhaps the know how to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to your professional.
You Have To Organize Your Campaigns Correctly
Google majorly frowns upon campaigns which have their keyword lists stuffed into just a couple of adgroups. Google expects all the keywords to get sorted and organized into very closely knit adgroups with all the keywords in an adgroup being relevant to each other. Google hates campaigns who have plenty of keywords within the same adgroup and absolutely detests once the keywords have little to do with one another. In PPC management I’ve found i get significantly better results basically if i take my clients keywords and put each keyword into an adgroup by itself. Organizing your
campaign correctly is a big a part of getting great click costs in Google.
Split Testing Your Ads Can Dramatically Decrease Click Costs
That’s right; Split Testing your ads Daily can have a dramatic impact on click costs. If you think about how exactly Google determines ad cost you’ll begin to realize how important Split testing actually is. Split testing can help you find which ads are higher performing and obviously the larger performing ads get the most clicks. If your ad is 1) Perfectly Relevant and two) Features a great Click-Through-Rate which means that your ad may have an increased Quality Score. Quality score helps determine your ad rank along with your cost per click.
I know it sound very confusing, but Split Testing together with the strategies I mentioned above is incredibly powerful. If you don’t understand all of these approaches to lessen your click costs, then it’s ijswdu you select whether you’re likely to learn how to apply all of these strategies yourself or whether you’re going to let a PPC Expert do all the heavy lifting for you personally. AdWords is really a complicated game but when managed correctly can be considered a very profitable revenue stream and leads to your business.