Google’s AdWords system is, on the one hand, the simplest solution for direct marketing nevertheless on the other hand AdWords management can be very complex. So is AdWords management easy or not? Well, at its simplest, attempting to imagine which word (keyword) a possible customer might put into an internet search engine to find a supplier is simple. Let’s take an example. Say the possible client wanted a new tyre for his car and say, for this example, his car was a Porsche 911. He might think about the term “Porsche 911 Tyre Suppliers.” Now if we had been a tyre depot in the uk seeking to attract business from this potential client what do we think he would hunt for?
Well we might approach it through the point of view of being a Tyre Depot. Therefore we might decide to add “London Tyre Depots” as being a keyword inside our Adwords Campaign. Straight away you can view the dilemma. The potential customer as well as the potential supplier consider things differently. As long since this happens the 2 parties will not connect together!
Essential Keyword Research – To Match Buyers & Suppliers – Through the example above you can notice that a fairly easy mistake for an AdWords advertiser to create is to think of what their business is rather than what their potential customers actually want. So if an advertiser attempts to create and manage a Google AdWords Campaign themselves I wonder how many times this mistake is made? Generally speaking an average Small Business might be tempted to try AdWords Management themselves in the belief it can’t be that difficult plus they can save themselves some cash by not outsourcing it to some professional ppc management company.
Well if they make the mistake above they will probably miss lots of potential enquiries. Worse than that they may, choose keywords which do get searched, create adverts that do get clicked on but produce little in the way of useful enquiries. This of course leads to advertiser frustration and unnecessary expense. The real key is performing proper market and keyword research. Don’t fall into the trap of believing just simply because you know your business from A to Z that you simply know the way your customers will think and search for on the Internet. Whilst you might become the supplier in the solution the customer is much more worried about the problem. Often the customers may not even know exactly what the solution is, nevertheless they certainly know what problem they want to solve.
AdWords Management Tools – Doing proper niche research prior to launching an AdWords Campaign is important. There is an absolute plethora of tools available to help with this and we will likely be reviewing these in a separate article. However the good thing about Digital Marketing is the fact that with all the right tools you can find out probably greater than you ever desire to know concerning your potential customer’s search habits. Can you imagine years ago knowing which pages of any newspaper were read by each consumer?
Understanding how long they spent of each page, which pages they didn’t visit, what their interests were, when they purchased via a coupon etc. It might have seemed impossible in days gone by but now with all the digital age most of it really is possible with various analytical tools. Within Google AdWords for example you can now be able to know the particular keyword search phrases that have been used to find your site. If you take time to study these you can become familiar with a lot about buyer behaviour and can adjust your campaigns accordingly. You can also link your campaigns in a way to be able to record which of the keyphrases generate actions including; a sale, downloading a report or completing jmegga enquiry form. Here is where marketers and advertisers see common ground in being aware of what produces results.
Conclusion – o, in answer to the question posed is AdWords Management easy or otherwise? You will find really two answers. If you wish to run the potential risk of inefficient and costly “Get It Done Yourself” advertising it can be simple. However, to make proper utilisation of the valuable intelligence available takes time. To, interpret, utilise, adjust and measure this within Google AdWords Campaigns is really a work for professionals.
AdWords Management is just as simple or as complex as you wish making it. For many companies that don’t have dedicated personnel to carry out these tasks it is actually therefore undeniably the case which they should outsource this sort of work to professionals. As someone said “a bit knowledge is actually a dangerous thing”