Recently, an Atlanta personal injury lawyer has been making waves within the blogosphere with a creative new law firm marketing campaign. The attorney, now – and perhaps forever- is becoming referred to as “Bald Lawyer.” His billboard campaign has attracted attention not only in the ABA Journal, but additionally on a whole host of other sites, even turning up on the website of a major communications firm in the uk. With the amount of widespread positive attention he’s receiving, it seems like clear that his creative advertising effort was a complete success.
Innovative Law Office Marketing: Standing Out Of The Competition. Law firm marketing has become ubiquitous, using a lawyer billboard on every corner and lawyers promising to help you get a quick divorce or perhaps a big cash settlement during every commercial break. Because there is a great deal legal advertising happening, it may be tough to get potential clients to stay up and take notice.
Lawyers possess a special challenge to get customer’s to cover attention, since unlike selling a sleek and sexy new car or even a cool new beverage, lawyer’s aren’t selling a way of life. Most of the lawyers who advertise offer aid to folks who usually will become considering their services only when something went wrong, as well as for everybody else, their ads will blend to the background.
Even if someone is seeking a lawyer, clients will have a problem differentiating between one lawyer’s promise to “get justice” or “get results” as well as the similar promise produced by countless others, often all standing in front of the same stock set of law books in the generic law office very popular in legal ads.
Not too for your Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull The Hair out!” Below which is a big shot in the lawyer along with his bald head, and the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work. The Bald Lawyer ad works and sticks out from other law firm marketing as it is different. It shatters the stereotype from the conservative, unapproachable and uptight lawyer by letting the attorney to poke fun at himself… yet it does this without undermining legal requirements or perhaps the legal profession.
The billboard also stands out because it attracts attention and because it gives the reader an unforgettable image. That image is along with a website directly linked to it, which fixes itself in the viewer’s mind right combined with the image, becoming easy to remember.
Clients who view the bald lawyer ad will take more notice of it- even though just for a couple of seconds away from curiosity- compared to they would certainly another lawyer ad. This could lead to the ad residing in their brains, consciously or subconsciously. In turn, whenever they need to have a lawyer, they may just be inclined to go to the website they remember from your billboard where the wvxsug can learn about the services the bald lawyer offers.
Creating Your Personal Innovative Ad. Other attorneys who want to place their law office marketing efforts to a higher level can take a page from the bald lawyer’s book. The ad is an important reminder that innovation is vital in successful legal marketing, and this by providing clients some way to distinguish you from your competition (preferably an exciting way), it is possible to stand out from the rest.
When crafting your personal advertising campaign, think of what makes you different. What aspects of your law practice management or law firm allow you to stand out from the group and add value to your customers? Whenever you can identify something which sets you apart and you can present that something in a new and creative way, your law firm marketing campaign will definitely be a amazing success.