One of the most common errors I see amongst organizations investing in SEO is the fact they’ll write 4-5 internal blogs per month. In terms of external sites and syndication, there is not any defined method.
Exactly why External Subject material is Vital – Backlinks are the basis of Google’s algorithm. Google views your website as authoritative when other sites link back to it. They don’t need to see a web site that is certainly spammy linking back to your website. If you attempt and manipulate the system, you may get hit with a Google penalty as well as your site won’t rank at all. You don’t want this. What Google wants to see is authoritative and relatable backlinks referring to your website.
Circulation – When a company with a minimal domain authority writes 4-5 internal blogs monthly, nobody will almost certainly begin to see the material. It’s the equivalent of writing an excellent novel and nobody reading it. (Find out more about domain authority here.) For those who have a decent domain authority and you are writing great material, there is a good possibility it will get available on Google’s search engine, which is exactly what you would like from an internal perspective.
You have to make sure your website has enough authority and credibility for the blogs (as well as your site) to rank. Here is where backlinks enter in to play. It may increase your credibility, that will also boost your domain authority.
Key Ratio – For each one hour your business invests into SEO, 45 minutes should be spent looking for distribution and 15 minutes should be spent writing the material. Write less material. Look for more distribution. This can be tough for a lot of businesses to swallow, but it’s the cold hard facts. In case your website ranks for long tail keywords for every blog post you write, you are able to disregard this ratio. For almost all sites that are having difficulty ranking, this is when your focus needs to be.
Harold’s Hockey Store – I’m a big hockey fan so I’m going to make a fictitious business in Columbus, Ohio (where my agency is located). The name of this clients are Harold’s Hockey Shop.
Let’s say Harold just opened his hockey store in downtown Columbus. You can find 10 other local hockey shops out and about that he has to contest with. His ultimate goal is to buy on the 1st page of Google search engine rankings. This is a tough task considering his website is brand new and then he is competing against hockey shops that were running a business for 10-plus years. Basically If I were managing Harold’s SEO, before ever writing an internal blog post, I would get in touch with these varieties of publications to begin my distribution strategy.
Outreach Strategy – Local blog on the Blue Jackets (Columbus’ NHL team). Harold is a huge fan and can contribute valuable insight. National e-commerce site like TotalHockey.com where Harold could contribute material to their blog regarding the top skates for high school players on the shoestring budget.
Community magazines and mass media outlets where Harold could eventually be utilized as a source for pond hockey and ice skating related quotes. Local bars in Columbus that are specifically designated as a Blue Jackets bar. Harold could contribute article material to their site about his favored Canadian draught beer or best hockey brews.
Concentrate on 4-5 external blogs – If Harold managed to forge relationships with 4-5 relatable sites just like the ones mentioned above per month, he would not merely be reaching his target market with quality material, he’d likely get valuable brand recognition and back links pointing back to his site. He would also gain awareness for his logo and he could generate referral traffic from his name brand being mentioned within each blog post. Harold could also be considered more authoritative as more material gets published.
Harold will still need to make sure the building blocks of his site (on-site SEO) is in good condition and also the user experience is first-rate. He must submit his local address to a local directory, like Moz Local or Yext. Contributing external material is simply one part of the pie. Yet it may be the biggest part of the pie that is certainly most overlooked. This might come as a shock to a lot of, but begin looking for additional distribution and quit writing a great deal material! Until you have solidified your relationship, needless to say.