Video email is a better means of reaching prospective customers, of promoting your products, services or events. The usage of streaming video ads via emails brings a lot of advantages over text/image based emails. A streaming video is a great solution with great impact on the viewer. It combines the benefits of “classic” TV ads with the Internet’s most important characteristic, interactivity.
In other words, a relevant video is more attractive to the viewer, who consequently grows more responsive from what you must offer. Video email marketing is now more affordable than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now more affordable to produce and distribute, and on the other hand, it makes customer targeting easier too.
Video Email definition – Whenever we were to define email video, it will be as a rich media marketing tool used by progressive organizations to be able to promote products and services, by means of short, catchy, informative ads, with the objective of raising awareness to the viewer concerning the promoted products/services and drawing them into acquiring the above-mentioned products/services.
Characteristics of Video E-mail Marketing – It really is common knowledge that today people consume videos in rising numbers, with online (PC,iPhone,iPad and Smarphones) outstripping the television. Information is delivered on-demand as well as at an increased rate via video than through images.
The key advantage that videos in e-mail marketing has within the traditional, text/image format approach is that videos can get to the point considerably faster and consume much less time from the viewer. As opposed to having to read a page of text, attempting to “hit” your message that you’re actually trying to deliver, you are able to deliver the same message in a smaller timeframe in a more rich and rewarding manner.
Benefits of Email Video Marketing – If you decide to use video emails inside your marketing campaigns then you can certainly capture the viewers attention easier and deliver your message to prospects considerably faster than simple text/images.
A video ad can contain information, offers, invitations, membership reminders or perhaps a product launch. Put in a personalized message, a voiceover or music and you may have your viewers attention like never before. By using videos, the potential customer can relate more to your company as well as what you’re promoting. To lessen cost, you can take quality royalty free nbefmd templates or footage, and also by adding images, text plus your logo, the result is a powerful yet cheap branded ad.
Today’s technology gives you the ability to send a relevant video in email, stream your videos on the video website landing page without eating increase your bandwidth, then track traffic and analyze results. Appraise the impact that video emailing have versus HTML email marketing. Select a emailing service that can tell you how so when your videos were played, the number of viewers clicked and visited your website after watching your ad, what number of these visits converted into sales, etc.
Why not also stream your video ad on your websites homepage. It’s like handing out a company card. Video will become an increasingly important sales and marketing tool, so ensure it is visible. Find a solution provider that may combine video emails with video streaming to your site.